PRESENT VIDEO MARKET

Darcie, Harnessing the talent/interests/social-networking skills of young people into marketable/productive outcomes. They are plenty motivated but in their own way not the way that baby-boomers did it. It’s what the young think that counts because what they think is what the future holds. I did a lot of research on what future leaders will need for my book “CEO Material” (McGraw-Hill, May 2009).This is a great question. I think many businesses are trying to tap in to the younger workers that maybe know a little more about social networking & online marketing. They are the ones with the crazy ideas that just might make you the next Steve Jobs.

They are the ones that can push your company to the next level. How do you you find this talent? How do you keep them? This question couldn’t have come at a better time for me! .Yup, he’s the original Philly Phanatic! He spoke about bringing FUN into your workplace. The Lakewood Blue Claws definitely bring FUN into their work place. Of course, a minor league baseball team is bound to attract the young, cutting-edge talent that knows how to harenss the potential of new forms of marketing on the internet.

But as David pointed out, ANY company can harness this energy if they take the right approach. If you want to have FUN individuals working for you - make the job FUN. Ok, so crunching numbers all day might not be some people’s idea of fun, but what about a 10 minute break for a race around the lunch room? David showed us how small amounts of fun throughout the day, week, month or year can really help you attract & keep this highly coveted younger generation.

The Blue Claws are doing some great work with VIDEO to help bring FUN into the workplace. Since we work closely with this minor league team, we often get asked if we produced the funny viral videos they have been putting out. Unfortunately, we cannot take credit for these videos. The Blue Claws management not only allows their interns & staff the opportunity to explore their creative sides, but they ENCOURAGE it! When the time comes for a more professional approach to video, they call on us.