Saturday, March 14, 2009

levi............'s

Levi Strauss was born in bavaria,Germany to Hirsch Strauss and his wife Rebecca (Haas) Strauss. His parents named him Löb, but when he entered Ellis Island they couldn't understand his name, therefore, they changed it to Levi after he came to the US At the age of 18, Strauss sailed for the US to join his brothers Jonas, Daniel, and Louis, who had begun a dry goods business in Newyork city.

His mother and two sisters came with him. By 1850, Strauss was already calling himself Levi.
In 1853, Strauss became an American citizen.He moved to San Fransisco, where many of the california gold miners lived out of conestoga wagons.Strauss' mausoleum at the Home of Peace Cemetery and Emanu-El Mausoleum in Colma, California.Strauss opened his dry goods business

He often led his, heavily laden with merchandise, to the mining camps in the Gold Rush country. He learned that and complained about their cotton trousers and pockets tearing too easily. A tailor named decided to make rugged to sell to the miners.[ Fashioned from brown sailcloth made from hemp, his trousers had ore storage pockets that were nearly impossible to split. is wanted to register a patent, but lacked money.

Strauss agreed to help him and they went into partnership On, Strauss and Davis received for using rivets to strengthen the pockets of denim work pants. Levi Strauss & Co. began manufacturing the famous brand of, using fabric from the inn.Strauss died in 1902 at the age of 73. He was buried in Strauss had never married and left his thriving business to his nephews Jacob, Louis, Abraham, and Sigmund Stern.

No comments:

Post a Comment